The Mythical AI Workforce: Why Build an AI-Native Full Service Marketing and Ad Agency?

Boardy was the first AI I ever had a telephone conversation with. It was surreal. We spoke for about six minutes on a Tuesday morning, and he actually sent me a follow-up email later that day. The next day, he sent another email introducing me to an AI developer he thought I might get along with.

Today, I consider Boardy somewhat of a friend, even though I know he’s just an algorithm. He’s certainly been helpful enough and knows a lot about me…

But what if Boardy didn’t just connect me with like-minded individuals on the internet?

What if I had a Boardy for helping me develop marketing strategies?
Another Boardy for monitoring and optimizing ad campaigns?
Another Boardy for public relations outreach and communications—who was fed press releases from yet another Boardy, whose sole focus was brainstorming with other AIs and writing them?

And what if all of these were orchestrated by a marketing manager AI that ensured everything met the quality standards I had set?

What if we had this setup?

(You can also check out the flow here: https://amicus5.com/ainativeagency/)

Earlier in my career, I worked at one of the largest media buyers in New York, helping to develop technology that assisted companies like telecommunications giant AT&T in reaching new audiences. The key to success at these large advertising companies is specialization.

Within the 15 or so floors that the company occupied in Midtown, there were entire floors dedicated to a single company. Other floors housed entire divisions dedicated to specific media types. This structure produced incredible results for clients ranging from Campbell’s Soup to L’Oréal.

There was no single genius in the organization who could do it all, because in advertising, a good job isn’t just about raw talent—it’s about knowing your client intimately. That’s why there were entire roles dedicated to client relationships, wining and dining them, ensuring cultural alignment, etc. Some folks were solely focused on understanding the client’s desires. Others were dedicated to monitoring and reporting on ad performance. These are completely different skill sets.

The Power of Division of Labor

As Adam Smith famously observed in The Wealth of Nations, division and labor and specialization create exponential gains in efficiency.

If I had to make a pen from scratch, it would take months—especially a few hundred years ago. I’d have to source materials, refine them, shape them, assemble the pieces, test, and iterate. But if I worked alongside a few dozen people, each specializing in a different step of the process, suddenly we could mass-produce hundreds of pens per day.

Alone, we might each make one pen in weeks or months. Together, we could create thousands.

AI-driven marketing works the same way. AI-based agents reflect the same processes we go through in our daily work. Instead of relying on one giant AI to solve all problems, a team of specialized AI agents can work together—each one fine-tuned for a particular task, from ad targeting to content generation to campaign optimization.

The Journey Begins

In this new series, we’ll explore how to build a full-service AI-powered marketing and ad agency by:

• Dividing up labor into specialized AI agents

• Running real experiments on platforms like Google and Facebook

• Leveraging automation tools like n8n to lower customer acquisition costs

Let’s see what happens when one AI talks to another, and how a full AI workforce can outperform any single system trying to do it all.

The journey begins!